HOW WE HELPED TO SELL 120 BOTTLES OF BOURBON IN 90 MINUTES
Barrel pick releases are an immense marketing opportunity for your establishment. If done right, you can use the release to capture customer data, grow your online audience, and most importantly, grow revenue beyond the sale of bottles.
Barrel picks are a marketing asset, and this is how we use them to earn customers, not just sales.
STEP 1:
Create a landing page on your website with an opt-in form. This is where bourbon-enthusiasts will be directed through social media.
STEP 2:
Create a Facebook ad that teases the new barrel pick with the following specifics:
CAMPAIGN OBJECTIVE
Website Traffic
AUDIENCE TARGETING
25+ who have interest in Bourbon Whiskey+
AD COPY:
Bourbon drinkers, listen up. 🥃 We have a new barrel pick coming soon and we expect it to sell out quickly. If you would like to be the first to know when we release it, sign up with your email at the link below.
CLICK-THRU DESTINATION
The landing page you created from Step 1
We spent $150 and garnered 634 click-thrus.
STEP 3:
Send an email blast out to everyone who signed up for more info telling them that:
The Bourbon Club will have first dibs.
If they want to purchase the bottle before the general public has access, sign up for the Bourbon Club - provide a link to an online product page where they can purchase membership.
