IS YOUR WEBSITE UP TO SNUFF? HERE ARE 3 KEY COMPONENTS EVERY WEBSITE NEEDS.
Your website is the headquarters, command station, and centerpiece of your small business’s digital presence. A website is a digital identity. It can establish your authority within your industry, and strengthen your credibility among customers looking for your small business’s offerings.
Conversely, if you have a bad website, it can decrease your authority and credibility.
“75% of consumers admit to making judgements on a company’s credibility based on the company’s website design, while 57% of internet users say they won’t recommend a business with a poorly designed website.”
That’s bad news, especially if your customers rely on your website for key information and/or your business is surrounded by competitors who could steal your customers with something as simple as a better looking website.
We recommend that your website possess the following 3 key components so that you can sleep at night knowing it passes muster with your users:
AESTHETICALLY PLEASING DESIGN
A website’s first impression is 94% design-related. A good design is the first step in building a customer’s trust with your website.
MOBILE FRIENDLINESS
Mobile web surfing accounts for more than half of the global internet usage. Having a website that looks good aesthetically on mobile is crucial for the modern way of smartphone life, especially because 8 in 10 customers will stop engaging with content if it doesn’t display well on their device.
QUICK LOADING SPEED
Website loading speeds are extremely important for obvious reasons. If it takes too long, potential customers will bounce and go elsewhere. In fact when surveyed, 47% of users expect a maximum of 2 second loading time for an average website, which cannot be achieved without a concerted effort.
Even with so many easy-to-use web builders nowadays, such as Squarespace, Wix, Wordpress, etc., we still recommend hiring an expert who will be able to make sure your business’s website incorporates this list of key components, so that what your customers find is up to snuff!
If you’re looking for affordable marketing solutions that actually drive revenue, call BERT. We focus on accomplishing your goals and increasing your bottom line by utilizing various digital specialities such as web design, website building, social media content strategy and advertising, Google search marketing, and many more!