SMALL BUSINESSES NEED TO REACH POTENTIAL CUSTOMERS ON THEIR SMARTPHONE. HERE’S HOW.
It’s 2020, we now live in a mobile, digital world. There are 3.5 billion smartphone users worldwide and U.S. adults spend an average of 2 hours and 55 minutes on their smartphones every single day.
63% of Google’s U.S. organic search traffic originates from mobile devices.
If you run a pizza restaurant, coffee shop, chiropractic practice, or any other type of small business, the most effective medium to find, reach, connect, and convert potential customers is through their smartphone. This type of mobile-first digital marketing is executed in two ways.
Your small business needs to appear in search engines when these potential customers search for businesses like yours. This is a form of intent-advertising, which means advertising products or services in the places people are looking for them. Most often, this means appearing in Google Search and Google Maps. (We’ll talk about both in other blogs)
Your small business needs to appear in places that potential customers are already spending time, but not necessarily looking for products or services. This is a form of passive advertising, which means advertising products or services in native places that won’t overwhelm customers. Nowadays, there are many digital destinations, but a good place to start for any small business is social media. Facebook, Instagram, Twitter, TikTok, and Linkedin can all serve as free, powerful tools to begin reaching your customers in a digitally native way.
Hitting your business’s surrounding regional market with both of these advertising strategies will increase your regional brand awareness and online discoverability.
If you’re looking for affordable marketing solutions that actually drive revenue, call BERT. We focus on accomplishing your goals and increasing your bottom line by utilizing various digital specialities such as web design, website building, social media content strategy and advertising, Google search marketing, and many more!